thorlos socks
old school summer 2018
digital campaign concept with exsisting lifestyle assets; motion design and art direction

program: photoshop, after effects

The goal of the Old School Tube Socks campaign was to modernize the Thorlos social accounts, in a youthful tone, while introducing the new product. Provided lifestyle imagery was priotized for Instagram among graphic animations and bright colors.

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thorlos instagram
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thorlos instagram update concept

animated product hero; aspect ratio: 1x1; program: after effects

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thorlos old school launch email
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thorlos old school follow-up email

animated product hero; aspect ratio: 1x1; program: after effects

follow-up email marketing; width: 600px; program: photoshop

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