old school summer 2018
program: photoshop, after effects
The goal of the Old School Tube Socks campaign was to modernize the Thorlos social accounts, in a youthful tone, while introducing the new product. Provided lifestyle imagery was priotized for Instagram among graphic animations and bright colors.
![dream](images/images/images/daniellegerard-oldschool-insta-old.jpg)
![dream](images/images/images/daniellegerard-oldschool-insta-new.jpg)
animated product hero; aspect ratio: 1x1; program: after effects
![dream](images/images/images/daniellegerard-oldschool-email-1.jpg)
![dream](images/images/images/daniellegerard-oldschool-email-2.jpg)
animated product hero; aspect ratio: 1x1; program: after effects
![](images/images/images/daniellegerard-oldschool-email-3.jpg)
follow-up email marketing; width: 600px; program: photoshop