maybelline new york
dream satin liquid spring 2018
global digital campaign concept in collaboration with beauty team; video design and art direction

program: photoshop

For Maybelline's global relaunch of Dream Satin Liquid Foundation, our team was challenged to create a thumbstopping, digital campaign. We developed our concept around :06 videos for organic and paid media. Each video begins where it ends—a loopable vignette that prioritizes the packaging.

shown on instragram app; aspect ratio: 4x5
still frame from 'hydration visulization' vignette
modern visual mnemonic for 'hydrating serum + foundation'

:15 compilation; aspect ratio: 16x9; director: matt morgan

shade range vignette; aspect ratio: 16x9

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